Welcome to Just the Write Thing!
Here you will learn about the importance of keeping in touch with your prospects and customers. The ‘Fortune is in the Follow Up’ as they say.
I will share ideas on how to follow up in a consistent manner to build trust and brand recognition. Not much will be new here. All of these ideas I’m sure you’ve heard before, but since repetition helps us learn and many of you are not following up then I guess you need to hear it again…and again and again and again.
You’ll also be likely to hear about the benefits of networking, doing business locally, and other tidbits for how to be more effective as a small or solo business owner. I’ll be sharing lessons I’ve learned (and still learning) and experiences that seem appropriate.
I’d be happy to spotlight related experiences from local business owners as a way to share their expertise and learn from real life situations. If you would like to be interviewed for a feature post on this site, use the contact form to send me your idea and I’ll be in touch.
“Appreciation can make a day, even change a life. Your willingness to put it into words is all that is necessary.” Margaret Cousins
“Sending a card with a handwritten note for a special occasion – or no occasion at all – seemingly is becoming a thing of the past. And what a shame that is – especially when our mailboxes are full of catalogs, junk mail and bills. So when I found an envelope in my mailbox from Kathleen, I thought ‘How nice to get something other than a window envelope for a change!’ and immediately looked forward to opening it.
The theme of the card was friendship and the handwritten note contained words of encouragement. Talk about lifting my spirits and making my day! Too often we’re “too busy” to take a minute to let someone know we’re thinking about them – but Kathleen took a few quick minutes to put action to her thoughts and send me a card. I’ve kept the card because it continues to make me feel special and encourages me every time I read it. Kathleen spent a few minutes of her time to do something that continues to be a positive benefit to me. I’d say that’s a great return on her investment of a few minutes of her time!”